In 2007 during an a university workshop I worked as part of a team on a campaign for AIDS prevention.
We collaborated with LILA (an Italian organisation that fights against AIDS) and designed a campaign, starting from the with research into the AIDS crisis and resulting in the communication campaign.
The main concept is was a co-branding with Perfetti, a company that produces chewing gum and the idea to offer a condoms like a chewing gum. We wanted to break down the borders between moralism about sex.
We developed posters, storyboards for adverts and packages of chewing gum.